Honor Ads is an app provided by Shenzhen Honor Software Technologies Co., Ltd. (Registered address: 1st Floor, Unit 1, DeBao Logistics Center, No. 6, Shihua Road, Fubao Community, Fubao Street, Futian District, Shenzhen) (hereinafter referred to as "Honor", "we", "us", or "our") that delivers personalized ads. At Honor, we place great importance on the protection of your personal information and privacy. We commit to implementing appropriate security measures for your personal information, in accordance with legal requirements and established industry security standards.
[Summary]
With your consent, we will display personalized ads in Honor apps and third-party apps that have integrated Honor Ads. We may collect and use information such as your device identifier (OAID), list of installed apps, location, search keywords, interactions with advertisers, and the personal information you choose to share with Honor (including affiliates). This information helps us create user groups. To protect your privacy, you will be assigned to a group containing at least 5,000 users.
How Do We Collect and Use Your Personal Information
We will collect and use your personal information based on the purposes described in this Statement and in accordance with the principles of lawfulness, legitimacy, necessity, and transparency. If we use your personal information for other purposes not specified in this Statement or collect your personal information for other specific purposes, we will inform you reasonably. If your consent is necessary, we will obtain your consent before using your personal information.
Collection and Use of Personal Information for Basic Functions
To provide you with basic functions, we need to collect the following personal information from you. If you refuse to provide such information, we will not be able to provide the corresponding services. Note: If you provide personal information that does not belong to you, please ensure that you have obtained consent from the data subject.
Ad display: To display ads, we will collect and use your device information (brand and model), basic system information (operating system and system settings), device usage information, network information (network status, IP information, Wi-Fi information, and carrier information), basic app information, search keywords, interactions with advertisers (advertisers may provide Honor with information about your real-time interactions. Access to and use of this information will follow advertisers' privacy policies), and real-time context (theme, title, links, and more).
Ad attribution and advertising effect analysis: To attribute ads and analyze their effectiveness, we will collect and use your device identifier (OAID), device information (UA identifier), network information (IP information), search keywords, your interactions with ads (such as exposure, clicks, downloads, and other conversions), and your interactions with advertisers (advertisers may provide Honor with information about your real-time interactions. Access to and use of this information will follow advertisers' privacy policies). This information helps us improve our ad services.
Prevent fraud and other malicious behaviors: To identify and prevent fraud and other malicious behaviors, we will collect and use your device information (brand and model), basic system information (operating system and system settings), device usage information, network information (network status, IP information, Wi-Fi information, and carrier information), basic app information, search keywords, your interactions with ads (such as exposure, clicks, downloads, and other conversions), and your interactions with advertisers (advertisers may provide Honor with information about your real-time interactions. Access to and use of this information will follow advertisers' privacy policies).
Collection and Use of Personal Information for Additional Functions
To provide you with better services, we may need to collect the following information. Your refusal to provide the information below will not affect your use of the basic functions under section 1.1, but we will not be able to provide you with certain additional functions and services.
Recommend personalized ads: With your consent, we will display personalized ads. We will collect and use your device identifier (OAID), list of installed apps, and the information you choose to share with Honor (including affiliates). This helps us create user groups with similar characteristics. Your personal information determines which group you will be assigned to and what recommendations you will receive. To protect your privacy, you will be assigned to a group containing at least 5,000 users. We will use the following information for targeted grouping: your app usage patterns, device identifier (OAID), operating system settings, your device's hardware specifications, network information, your mobile carrier information, list of installed apps, and basic app information.
Location-based ads: When you enable location-based ad services, we will collect and use your approximate location to display ads relevant to your area. Information about your precise location will not be stored. However, your precise location (when available) and Wi-Fi information will be used to help us determine your approximate location. You can turn off location-based ad services by going to app settings, and stop receiving ads relevant to your area.
Others
1.3.1 Algorithm Technology Description
To provide you with services tailored to your user experience, we adopt algorithm models to deliver personalized ad recommendations. For details about the features and the personal data we collect and use for the features, please refer to Section 1, "How Do We Collect and Use Your Personal Information".
We will use a personalized push algorithm, combined with the user, item, and context information and others we have collected lawfully with your permission, to customize your item lists. By harnessing machine learning technology, we aim to present and recommend products and services that are more relevant to your interests. We will build a set of end-to-end recommendation services based on the cloud server and construct a recommendation service process with core steps such as retrieval, rough ranking, fine ranking, and re-ranking. After being processed by the data warehouse, the user information, item information, context information, and other authorized information are used to train the model strategy used in the above steps. We will provide feedback to the model based on user behavior during their use of services and continuously optimize model capabilities to offer high-quality services.
Required Permissions
Location: We need to access your precise location or approximate location to display ads relevant to your area.
List of installed apps: We need to access your list of installed apps to provide you with ads more tailored to your interests.
You can go to system's Settings to check or manage the related permissions of this app. The permissions required for this app may vary by app version.
How Do We Share Your Personal Information with Third Parties
We will not share your personal information with our affiliates, partners, and third parties. We will only entrust partnership advertisers to process your data.
How Do We Entrust the Processing of Your Personal Information
To provide better products and services, we will entrust certain services to our service providers, who will process certain personal information about you at our request.
We may entrust our partners to process your device identifier (OAID), device information (brand, model, operating system information, and system settings), network information (network status, IP information, Wi-Fi information, and carrier information), basic app information, app-related search keywords, and your interactions with ads (such as exposure, clicks, downloads, and other conversions), to recommend ads, attribute ads, and analyze advertising effect.
We will enter into agreements with our partners, requiring them to process your personal information according to the terms with Honor. They must comply with privacy and security laws and regulations and implement appropriate technical and management measures to protect your personal information.
Manage Your Data
To make it easier for you to access, modify, or delete your personal information and protect your right to withdraw your consent to the processing of your personal information, we have provided you with the following settings in Honor Choice. Please refer to the instructions below for details.
Access and Rectify Personal Information
Turning off Personalized ads means you'll still receive ads, but they won't be tailored to your interests.
1. Right to Withdraw Consent
You have the following options to turn off Personalized ads (the options may vary by system version):
• Turn off Personalized ads in the Settings of multimedia apps.
• Go to Settings > Privacy > Other privacy settings > Advertisement and privacy, and turn off "Allow app to track".
If you have further requests regarding your data subject rights or have any questions, comments, or suggestions, you can contact us as described in Section "How to Contact Us" of this Statement and exercise your relevant rights.
Data Storage Location and Retention Period
The above information will be sent to and stored on the servers in the People's Republic of China.
We will retain your personal information for the period necessary for fulfilling the purposes described in this Statement, and delete or anonymize your personal information beyond the time set out below, except when otherwise required by applicable laws and regulations.
We will retain your personal information for no more than three (3) years.
In the event that our products or services are discontinued, we will notify you by means of push notification, notice, or other means, and shall delete your personal information or anonymize it within a reasonable period of time.
Protection of Minors
We take the personal information of minors seriously and provide protection measures in this regard in accordance with applicable laws and regulations. In particular, if you are a child (a minor under the age of 14), we will use technical measures such as encryption, anonymization, and pseudonymization to transfer and store children's personal information. We have specifically formulated Honor Child Privacy and Personal Data Protection Policy to describe how we collect, use, and store children's personal information.
Please understand that this app is mainly intended for adults. If you are a minor, please ensure that your parents or guardians are aware of your use of this app. Parents or guardians should also take appropriate measures to protect minors, including supervising the use of this app by minors. To help parents or guardians manage minors' activities in this app, we provide protection software for managing minors' screen time, app use limit, content access restrictions, and more, thereby guiding minors to use the devices in a healthy way. To set up the relevant features, go to Settings > Digital Wellbeing. In addition, this app will not deliver any commercial marketing based on automated decisions to minors, such as personalized recommendations or targeted marketing messages.
In particular, if you are a child under the age of 14, please make sure to notify your parents or legal guardians to carefully read this Statement before you use our services, and use our services or provide information to us with the consent and guidance of your parents or legal guardians.
How Do We Protect Your Personal Information
Data Protection Safeguards
We take reasonable measures to protect your privacy and personal information in accordance with established industry security standards and ensure that the collection of your personal information is minimal and your personal information will be retained for the minimum period required to fulfill the purposes described in this Statement. We will use technical measures such as secure transmission protocols, encryption algorithms, and de-identification or anonymization to ensure the confidentiality of data transmission and storage. Our relevant systems have passed the national cyber security certification, and we will deploy a hierarchical access control mechanism to ensure that only authorized personnel can access personal information.
Personal Information Protection Management Organization
Throughout the data lifecycle, we have built up a comprehensive privacy protection and data security system in terms of organizational structure, management requirements, process integration, and organizational culture. We have a department dedicated to personal information protection and have integrated privacy protection requirements into all business processes to guarantee their effective implementation through continuous improvement.
Response to Personal Information Security Incidents
We will make all possible efforts to protect your privacy and personal data. However, no security measures are 100% effective. If our physical, technical, or management protection facilities are damaged, resulting in unauthorized access, public disclosure, tampering, or destruction of information and damage to your legitimate rights and interests, we will promptly launch the emergency plan and take reasonable and necessary measures to minimize the impact on you. In the event of a personal information security incident, we will inform you, in accordance with the requirements of laws and regulations, of the basic situation and possible impact of the security incident, the disposal measures we have taken or will take, and other relevant information.
Updates to This Statement
We reserve the right to update this Statement at any time. This Statement may be updated from time to time. For any changes to this Statement, we will release the updated version and its effective date. If major changes are made to this Statement, we may use clear and obvious notices to notify you of version changes. Following content modifications, we will notify you of the latest version and key changes through methods such as page notifications and re-signing agreements. Please read carefully before use and re-authorize accordingly.
We have a department (or specialists) dedicated to personal information protection. If you have any questions, comments, or suggestions regarding your personal information, contact us by visiting our Privacy Questions page, and we will respond within 15 business days.
If you are dissatisfied with our response, especially if you feel that our processing or handling of your personal information violates or infringes on your legal rights and/or interests, you may seek external resolution, whether by filing a lawsuit with a court in the relevant jurisdiction, submitting a complaint to industry self-regulatory organizations or relevant government regulatory agencies, or by other means. You may also contact us for information on potential complaint mechanisms that may be applicable.
Honor will always collect and use your data in accordance with our privacy policy. For more information about our privacy policy, please refer to the Privacy and Personal Data Protection Policy.